What about your business? If you aren’t getting the traffic you want, have you thought about your name? Do your potential clients know what exactly it is you do? If someone sees your logo, business card or storefront and still asks “so, what exactly do you do?” maybe you need to think about this question. And does it instill some sort of expectation about who you are, your personality, your work ethic? Maybe you provide a tangible object, not a service. Are your foods fresh or organic that you sell or prepare? Are the clothes you sell made in the USA? Is there something, an adjective, a tag line, something that lets your clients know this? Because they need to know.
Just like I needed to know that the maple moonshine I brought home was, indeed, Hillbilly-style, Tennessee made. It matters.
Kelly, the Logo Queen and Branding Guru