I nearly missed a deadline today, and WOW, was I stressed about it! Most of my stress was coming from the fact that it was totally out of my control. I was waiting on someone to send me an ad file that needed to be included in what I was working on. The finished product HAD to have that ad. The advertiser had paid quite a bit of money for the ad space. The problem was, the person handling their marketing had no idea what they were doing.
This person , let's call her Cathy, was in charge of sending out information to the general public, as well as to sources that would run ads for them. I believe she even created the ads herself. But the artwork wasn't designed in an actual graphic design program. Cathy didn't know any design programs, so used Microsoft Publisher* and clipart instead. Cathy didn't know how to export the files into something that could be used in professional printing. She also didn't know how to attach the finished files to her email to send them to me. I'm not sure what Cathy's background is, but it is definitely NOT graphic design. This, my friends, is a perfect example of why a professional graphic designer might be needed to meet your business' needs!
When a business is first being developed and planned, start-up money can be tight. Many people are tempted to try to navigate their branding and marketing without going straight to a professional first. I get this. It seems more cost- and time-effective to do it yourself, or turn it over to an administrative assistant, or a close friend who is creative and has offered to help you out. But when is it time to admit you need to turn to the professionals?
I've compiled a short list of things to consider when taking that step:
We will save you time. Are you doing all the marketing yourself? Unless you're a graphic designer, you need to spend your time creating and growing your business, not creating a business card. Leave that to the professionals.
We can save you money. Seriously! A professional designer knows the ins and outs of the business. We know shortcuts. We know what printers to use. We know what materials to use. We use software compatible with printers and web programmers. We know file types and compression and every other little detail. We can do this stuff in half the time, and we can do it correctly the first time.
We will make you look good! There are certain "rules" of design that designers follow. We're taught from the get-go that there are font combinations that work; that there are colors that speak to people; that these rules are in place so we can make you look good. And get this...in our free time, we read design blogs and follow creative trends, so we can design something fresh and relevant!
You will look professional. There are a lot of programs that come standard on a new computer, and there is a lot of clipart out there on Google. Yes, you could slap an image onto a PowerPoint* slide and call it a business card, but my guess is, it's not going to look as professional as you really need it to. You have to trust me on this one.
- Cheers, Kelly
(*not actual design software)