And I did something I rarely do. I told him “no.”
I don't even feel guilty about it. What he was asking me to do would have made his ad Ugly. We've discussed Ugly on this Blog before. The Ugly that we were facing this time was the presence of a river. And not a beautiful flowing river, or even a nice winter frozen river. A text river.
This river is uncomfortable to read. Uncomfortable to look at. It messes up the layout. The text should flow, not the white space in between. And viewers with visual processing disorder or dyslexia can have a horrible time seeing anything BUT the river.
Let’s take a look at a paragraph that is justified and a fixed width font versus one that is left aligned and a proportional font:
- First, align your text left. Or right. I don’t care which. Just pick one that looks good for the project you’re working on. Maybe even centered.
- Do not make text columns too narrow.
- Do not put double spaces after a period. Period.
- Use proportional fonts and not fixed-width fonts.
- Do not be scared to use an occasional hyphen.